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Event Details
You've heard the buzz: you've got to reach the online "Power Moms," "Alpha
Moms" and mommybloggers. According to Nielsen, "Power Moms" -- women
between the ages of 25 and 54 with at least one child and who participate
regularly in online activities -- currently represent 19.2% of the active internet
population in the US and wield a record level of online influence.
Moms online are powerful, but in the real world, we are a diverse audience with
many interests. Many influential social media moms are ready to rebel against
the constant pitches they receive and people speak of a "backlash." So what's
the right strategy for your client or organization? How can you break through the
clutter and mobilize moms online in a meaningful way?
In this session, we'll talk about the state of the mom blogosphere, how to reach
the right segment of moms, and how never to end up on a "bad pitch" blog post.
We hope you leave this session feeling confident and excited about the potential
of mobilizing moms online for your product or organization.
Panelists include:
Moderator: Morra Aarons-Mele, Founder of Women Online
- Cindy Meltzer, Community Manager Isis Parenting
- Cindy Gordon, Senior Vice President, 360 PR
- Christine Koh, founder of BostonMamas.com
- Susan Getgood, Vice President of Sales Marketing, BlogHer
Please use the hashtag #SMCBoston
for all tweets about this event. Please tag all blogs,
podcasts, vlogs, and photos of this event with the keywords smcboston
and socialmediaclub.
Also, if you upload photos to
Flickr, we would appreciate you adding them into the Social Media Club
pool at http://www.flickr.com/groups/socialmediaclub/.
Thank you!
When you sign up for this
event, your name, company and URLs may be shared on the event page. All
other information, including email, is not shared.
Attendees and speakers may be
photographed, audio-taped or video-taped at any time; by signing up,
you consent to having your photograph, voice or video appear online.
THIS FREE EVENT IS HOSTED AND SPONSORED BY ISIS PARENTING.
Getting There:
Simmons College
Special Functions Room
Main Campus Building
300 The Fenway
Boston
Map
PARKING VALIDATION WILL BE OFFERED FOR ATTENDEES! We encourage people to take the T if you can: information is available at http://www.simmons.edu/offices/finance-administration/administrative/commuter-alternatives/trains-buses.php. If you plan on driving, you can find visitor parking information here: http://www.simmons.edu/offices/finance-administration/administrative/parking/visitor.php.
OUR SPONSOR
OUR SPECIAL GUEST
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MEDIA CLUB BOSTON MAIN EVENT PAGE]
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When & Where
Simmons College
Special Functions Room, Main Campus Building
300 The Fenway
Boston,
MA
Wednesday, November 17, 2010 from 6:30 PM to 8:00 PM (ET)
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Mzinga is the leading provider of social intelligence solutions, services, and analytics that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.
